This article records tradition as it has been passed down and reported. Its sources are not yet part of the atlas's verified catalogue.
Herbert Fisk Johnson Jr. became a chemist because of a corporate disaster, not despite one. As a teenager he watched his family's company ship an antifreeze product, Freeze-Proof, that went on to dissolve roughly five hundred customers' automobile radiators, a failure serious enough that it sent him to Cornell University to study the science the company had gotten wrong. He returned to the family business in 1922 as its first professional chemist, and became its president at twenty-eight, in 1928, when his father died suddenly. The pattern of turning a near-disaster into a defining project repeated itself throughout his career. In 1935 he led a three-month expedition covering some fifteen to twenty thousand miles to Fortaleza, Brazil, to study the carnauba palm, the source of the wax at the center of the company's products, and to find sustainable ways of harvesting it; the trip led to a research station named Raposa in 1937, and Johnson later asked that a carnauba palm be engraved on his own tombstone, a request that says something about how central that expedition was to how he understood his own life's work. During the Depression he made a bet that could easily have gone the other way: he shipped half a million pints of Glo-Coat to retailers on consignment, at the company's own expense if it went unsold, without waiting for orders first. The gamble paid off. He built out the company's philanthropic program starting in 1937, committing five percent of pretax profits to charity, and he was an early mover on employee benefits well before they were standard practice: a pension plan in 1934, an employee resort in 1951, and comprehensive medical insurance in 1961. He remained closely tied to Cornell, the university that had trained him after the antifreeze failure, serving as a trustee from 1947 to 1972; the Herbert F. Johnson Museum of Art there, designed by I. M. Pei, carries his name today, a fitting enough monument for a man whose career began with a product recall and ended as one of American industry's more consistent early advocates for looking after the people who worked for him.